Virgin's customer chief: Customer experience comes down to your people
Organisations wanting to pay more than just lip service to customer experience not only need executive-level vision, they must win the hearts and minds of every member of staff.
View ArticleVirgin Australia buys data analytics practice, Torque Data
Virgin Australia has confirmed the acquisition of Australian data analytics consultancy, Torque Data, for an undisclosed sum.
View ArticleVirgin customer loyalty program, initiatives help deliver solid first-half...
Virgin Australia has highlighted strong customer loyalty program growth, along with the success of several new customer-led initiatives, as contributors to its strong first-half financial results.
View ArticleWhat machine learning has done for the Virgin Velocity program
Applying machine learning to the Virgin Velocity Frequent Flyers program has already seen communication effectiveness increase by 10 per cent and given teams the ability to apply advanced analytics at...
View ArticleVirgin Australia welcomes former NAB brand GM as new marketing director
NAB's former GM of brand experience, Michael Nearhos, has been named Virgin Australia’s new marketing director.
View ArticleHow Virgin Australia increased customer satisfaction on mobile with VoC
Virgin Australia has had so much success enhancing customer experience by implementing voice of customer technology on its mobile app, the airline is now implementing the capability across other...
View ArticleVirgin Australia sets path to reemerge amid ongoing COVID crisis
Virgin Australia will cut 3000 jobs, drop the Tiger brand and restructure as it begins the path out of voluntary administration under new owners, Bain Capital. The airline noted it will carry over all...
View ArticleGrounded by the pandemic, Qantas marks its 100-year history
Celebrating its centenary, Qantas has marked 100 years since it was founded as the Queensland and Northern Territory Aerial Services in the Australian outback. It comes in a year when the iconic...
View ArticleVirgin poaches Qantas executive to lead customer and digital
Virgin Australia has brought on a chief customer and digital officer in a step its CEO says will help the airline’s transformation as it steps up plans for 2021.
View ArticleVirgin Australia confirms new leadership team for fresh customer push
Virgin Australia has confirmed the appointment of its chief customer and digital officer and recruited a new Velocity CEO as part of a fresh executive leadership team full of aviation experience...
View ArticleUnder the hood of Virgin Australia's customer and business analytics approach
Building a customer demand-led approach to travel management, predictive personalisation and foresight, not just insight, are all in the sights of Virgin Australia’s analytics chief.
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